Market Positioning
It's not by chance that Totalamber is becoming the IFS markets System Integrator of choice
Totalamber's leadership constantly analyses the trends and patterns of the markets it serves, whilst carefully monitoring the strengths and weaknesses of the stakeholders who operate within the same ecosystem.
Over the last 10 years Totalamber's market positioning and strategic focus has been influenced by the characteristics of certain mid-tier ERP software vendors. Totalamber's assessment of those Vendors who operate with an introverted service delivery model and whose partnering policies can be only be described as competitive, is that they create a symptomatic customer landscape, where the primary issue for their clients is one supply and demand.
Market research and detailed analysis has served Totalamber well and this foresight has resulted in Totalamber carefully selecting its target markets and becoming Europe's leading provider of Lawson, Agresso and IFS Consultancy Services.
In the 90's the Tier 1 ERP landscape was controlled by the JBOPS (JD Edwards, Baan, PeopleSoft, Oracle & SAP) with IFS and Lawson (formally Intentia) dominant in the Tier 2 market. The downturn in the world's economy and the contrast in vendors delivery models and partnering policies has determined their rise or demise and established clear front-runners in both Tier 1 and Tier 2 ERP markets.
Although Oracle and SAP dominate Tier 1, Totalamber predicts that those organisation who have been negatively impacted by failed implementations will be looking at the Tier 2 market to establish credible alternatives and when they do, the chances are they will select IFS. Totalamber believes that today the IFS proposition is leading the Tier 2 market and within 5 years IFS will be elevated to Tier 1 status.
And here's why, the JPOPS have become O&S (Oracle & SAP) and clients who are looking for a vendor with a real alternative to replace O&S are choosing IFS. Some of the world's largest System Integrators such as Wipro, Cap Gemini and Totalamber's partner Infosys recognise this trend and are today investing in the IFS market, something Totalamber recognised 3 years ago.
Totalamber will continue to support its Lawson and Agresso clients however for the next three years Totalamber's market positioning and strategic focus is to align its business to the Software Vendor who it believes is destined for extraordinary growth, IFS.
Which is why Totalamber's vision is to become the most recognised, trusted and respected provider of IFS services and support around the world.